The World's First
Transforming Chair

We believe true transformation is within your reach. And we champion the way you’re creating your extraordinary life!


A few years ago, we asked ourselves why are we still sitting in restrictive chairs that offer minimal adjustments? The truth is, we need to sit. Sitting is vital to our work, relaxation, and life in general. But sitting in normal chairs has a lot of downsides. So in 2019, we set out to create a chair that offer an unprecedented sitting experience. We aim to transform how people sit when they work and play.


We aim to revolutionize the market by taking action and being bold, creative, rebellious and centered. Our values are what we all share in common. They are the reason why we work perfectly as a team. Our main values, the ones that guide us in everything that we do are: Teamwork, Innovation, Creativity, Storytelling, Data and Transformation. The result is a chair that helps you… BeYou!

Innovation Is A Journey

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We Champion Your Transformation


The unrelenting drive to seek beauty.


The unstoppable will to conquer the day.


The unquenchable thirst to be fully yourself.

BeYou Makes You

We Plant A Tree For Every Chair

You have an unquenchable thirst for life and we believe your furniture should do to. One tree is planted for every chair you purchase, keeping the cycle of life going strong.